Marius Constantin

Assistant Professor at the Bucharest University of Economic Studies

A Comprehensive Food Consumption and Waste Analysis Based on eCommerce Behaviour in the case of the AFER Community


Journal article


Radu Petrariu, Mihail-Dumitru Sacală, Maria Piștalu, Mihai Dinu, Mădălina Elena Deaconu, Marius Constantin
Transformations in Business & Economics, vol. 21(3), 2022, pp. 168-187

DOI: http://www.transformations.knf.vu.lt/57/article/acom

DOI
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APA   Click to copy
Petrariu, R., Sacală, M.-D., Piștalu, M., Dinu, M., Deaconu, M. E., & Constantin, M. (2022). A Comprehensive Food Consumption and Waste Analysis Based on eCommerce Behaviour in the case of the AFER Community. Transformations in Business &Amp; Economics, 21(3), 168–187. https://doi.org/http://www.transformations.knf.vu.lt/57/article/acom


Chicago/Turabian   Click to copy
Petrariu, Radu, Mihail-Dumitru Sacală, Maria Piștalu, Mihai Dinu, Mădălina Elena Deaconu, and Marius Constantin. “A Comprehensive Food Consumption and Waste Analysis Based on ECommerce Behaviour in the Case of the AFER Community.” Transformations in Business & Economics 21, no. 3 (2022): 168–187.


MLA   Click to copy
Petrariu, Radu, et al. “A Comprehensive Food Consumption and Waste Analysis Based on ECommerce Behaviour in the Case of the AFER Community.” Transformations in Business &Amp; Economics, vol. 21, no. 3, 2022, pp. 168–87, doi:http://www.transformations.knf.vu.lt/57/article/acom.


BibTeX   Click to copy

@article{radu2022a,
  title = {A Comprehensive Food Consumption and Waste Analysis Based on eCommerce Behaviour in the case of the AFER Community},
  year = {2022},
  issue = {3},
  journal = {Transformations in Business & Economics},
  pages = {168-187},
  volume = {21},
  doi = {http://www.transformations.knf.vu.lt/57/article/acom},
  author = {Petrariu, Radu and Sacală, Mihail-Dumitru and Piștalu, Maria and Dinu, Mihai and Deaconu, Mădălina Elena and Constantin, Marius}
}

Abstract


The agri-food systems have been facing many challenges and, besides the global effort to improve the level of food security, an emerging challenge specific to modern societies is the one related to food waste management. Among others, ensuring a more sustainable future means that production and consumption patterns need to be reshaped in the direction of a responsible, zero-waste, and circular model. In this context, food ordering and delivery platforms can serve as a solution that can minimise food waste if the purchased food quantity is appreciated rationally by consumers. However, these digital platforms can act as a double-edged sword, since users can also tend to purchase more than they can actually consume. This research aimed at bringing its contribution to this topic by exploring the linkage between food purchasing and consumption patterns, the generation of food waste and the eCommerce behaviour in the case of a specific community - the Association of Faculties of Economics in Romania (AFER). Multiple consumer profiles were designed by resorting to various econometric methods after carrying out an online survey among the members of the community. Findings suggest that consumers' willingness to adjust to sustainable food consumption behaviours varies significantly according to their educational background, economic status, and predisposition to order food online. The results can help decision makers adopt better policies with respect to shaping consumer behaviours toward sustainability by making rational use of food ordering and delivery platforms.



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